Social Media Metrics of Qantas Airways †MyAssignmenthelp.com

Question: Discuss about the Social Media Metrics of Qantas Airways. Answer: Analysis of Social Media Metrics Qantas Airways Qantas Airways remains to be the largest airlines around the global society and serves thousands of passengers daily. The use of social media metrics in the corporation continues to receive massive comments daily from the companys customers. Qantas Airways has been using various social media sites to promote their operations. The use of social media metrics by Qantas Airways has given its targeted and loyal customers the best option to receive any service from their place of comfort (Mickhail, 2012). Besides, the company uses social media metrics in promoting their activities around the global business society. Definition of Social media metrics of Qantas Airways In Qantas Airways, social media metric involves the addition of stakeholders into the portal or page that it creates in the social working sites. The creation of companys page in the social media makes several stakeholders follow its operations that later leads to the promotion of its services. The use of social media metrics by Qantas Airways makes the public to understand its rates of flights and services (Mickhail, 2012). Besides, the social media metrics of Qantas Airways allows its customers to post their status on the social page of the company for any service that they wish to receive or that they had received. Purpose of social media metrics of Qantas Airways The primary objective of social media metrics of Qantas Airways is to improve the relationship of the company with its stakeholders that can access the social sites regularly. Qantas Airways can enhance their positioning of their services by targeting as well as improving their relationships with various stakeholders. The use of social media metrics by Qantas Airways has allowed many people to learn about the operations of the company and its functionalities (Praude Skulme, 2015). The use of social media metrics by the company helps it getting the information from the targeted customers on how they can improve or maintain their operations. Information gathered through social media metrics of Qantas Airways Qantas airways use social media metrics collecting information from its loyal customers. The collected information through the social media metrics by Qantas Airways enables the company to identify significant data that concerns their operations. The company has ensured that they build them as the strong presence in the application of social media platform together with the updated software system that allows its management to receive feedbacks from their esteemed clients.Qantas Airlines uses social media metrics to giving updates that concern their wide range of services (Lawrance et al., 2017). Therefore, the use of social media metrics of Qantas Airways allows the management and its customers of the corporation to comment their suggestions against the posts of the top executive. Usefulness of metrics of common media of Qantas Airways The uses of societal media metrics by Qantas Airways form major device operations of the company. The applicaion of common media metrics allows management of Qantas Airways to evaluate every activity and service in the appropriate as well as in an efficient approach (Peters et al., 2013). For instance, application of societal medium metrics allows Qantas Airways to judge the opinions from their targeted customers. Social media has enabled the Qantas Airways to make a direct communication with his clients as opposed to many organizations and this has allowed the organization to increase its revenue. The negative comments received through social media by the Qantas Airways have allowed its management to assess their service quality leading to the improved service delivery. Benefits of societal medium metrics The application of common media metrics by the Qantas Airways result to huge benefits about the management of the organization. The social media metrics have allowed the management of Qantas Airways to understand their current position in the marketplace. The ideas of the understanding marketplace have also allowed the management to judge the overall base of their loyal and targeted clients (Wilburn Wilburn, 2015). Therefore, understanding of operational activities through the application of common media metrics has enabled Qantas Airways to make the sound as well as fruitful strategies over the matter. Shortcoming of social media metrics Several flaws result from the use of social media metrics by the Qantas Airways. It leads to poor feedback from the companys clients, and this hampers the social values along with the reputations of the processes of conducting companys operations. In some cases, customers tend to make false comments, and this could lead to a massive issue for the operations of Qantas Airways (Praude Skulme, 2015). Besides, comments negatively target individuals within the organization can affect the companys reputation and goodwill. Net Promoter Score of Qantas Airways Social media acts as a net promoter score for the operations of the Qantas Airways. It allows the company to understand the loyalty of its clients. Therefore, the score of the net promoter can be applicable by Qantas Airways to gain the extra attention of customers while judging the comments of their customers (Peters et al., 2013). However, the significant disadvantage that results in the use of social media metrics by Qantas Airways is that it can lead to conflict situation when the organization is unable to execute all sorts of its services in an organized manner. ROI of Qantas Airways ROI remains to be the essential device through which the management of Qantas Airways can use in understanding their investment outcome on the social media platforms. It is the original return in the overall investment on the use of social media metrics (Tllinen Karjaluoto, 2011). Qantas Airways uses the process of RIO in gaining appropriate understanding concerning the issue as well as in justifying results of obtained results. Social Media goals of Qantas Airways Therefore, social media metrics of Qantas Airways remains to be an essential factor that the company considers to achieve its objectives and targets during its operations. Moreover, the increment in some posts in the social media metrics of Qantas Airways have aided it to gain recognition among various clients in marketplaces, and thus the company has been able to be successful (Ruby et al., 2015). Stakeholders can use the social media metrics of Qantas Airways to show their concern on matters that affect them about the enterprise. Findings and Recommendation It is evident that by the help of social media metrics, Qantas Airways can be able to gain best feedbacks from the end of their targeted clients. It is necessary for the management of Qantas Airways to focus on the issues that can make the use of social media to affect their operations. The management can use the useful tool like the Google Alerts to judge their current state of the business (Wilburn Wilburn, 2015). Besides, the Qantas Airways can use Pinterest as a social media analytic device as a business advertisement tool. Conclusion For Qantas Airways to achieve huge returns during their operations, it should select the appropriate social media metrics that suite the plan of its needs. The use of social media metrics by Qantas Airways should involve the measure in number of posts, number of followers, number of stakeholders comments, the score of the net promoter, along with return on investment. References Lawrance, N., Sukkarieh, S. and Masson, B. (2017). Using High-Frequency Data for Predicting Fuel Use of Jet Transport Aircraft. Journal of Aircraft, pp.1-11. Mickhail, G. (2012). Qantas the Limping Kangaroo. SSRN Electronic Journal. Peters, K., Chen, Y., Kaplan, A., Ognibeni, B. and Pauwels, K. (2013). Social Media Metrics A Framework and Guidelines for Managing Social Media. Journal of Interactive Marketing, 27(4), pp.281-298. Praude, V. and Skulme, R. (2015). Social Media Campaign Metrics in Latvia. Procedia - Social and Behavioral Sciences, 213, pp.628-634. Ruby, A., Perna, L., Boruch, R. and Wang, N. (2015). Are There Metrics for MOOCS From Social Media?. Online Learning, 19(5). Skulme, R. and Praude, V. (2016). Social media evaluation metrics. Oeconomia Copernicana, 7(1), p.131. Tllinen, A. and Karjaluoto, H. (2011).Marketing communication metrics for social media. International Journal of Technology Marketing, 6(4), p.316. Wilburn, K. and Wilburn, R. (2015). Social purpose in a social media world. Journal of Global Responsibility, 6(2), pp.163-177.